Totally judge a wine...

...by its label.  Anyone feeling me on this?  Please, if you are a connoisseur, stop reading immediately.  The following will be excruciatingly beneath you.  Ok, now for the rest of you...cleverly branded wine tastes better.  There, I said it.  Yes, I graduated at the top of my class with a marketing degree.  Yes, I know all about branding and packaging and, well, marketing.  And, yes, it is completely lost on me in this situation.  Companies brand identical product from the same manufacturer differently and sell said product at different price points depending on the target market...blah, blah, blah.  Here is how I justify my superficial decision-making behavior.   I drink cheap wine...like under $9.00 a bottle.  I am not sure how there is even a profit margin on the wine I drink.  How do you pay for grapes, vineyard, migrant labor, bottling, advertising, branding, logistics, and sell the end product for $9.00 (oh yeah, and give Target a cut of the profit).  That's right, same company is selling really expensive wine too to cover the cheap wine I buy.  Thank you very much.  Here's to cheap wine with the pretty label! Cin cin!

UPDATE:  Tried the wine.  Like it.  It is drier than most pinots.  Just a word of warning.